This noren features three Ishida family crests. Their Kirimon Crest, made from paulownia tree
leaves and flowers, is one of the most famous crests in Japan, and is known as the Go-san-no-kiri (The Paulownia of Five and Three). It used to be one of the official crests of Japan, along with the
Kikumon (Chrysanthemum) Crest and became one of the most familiar crests throughout Japan.
The words "san-shimai" (three sisters) on their noren refer to their grandchildren. They have two noren of different colors, but both with the same design.