This shop was a long-established fish market in the old days. It was a big shop, providing fresh fish
to the hotels in the neighborhood. The noren features a design based on the ripples left in the
surface of the water when a fish leaps up and disappears again. It was made to fit an old Japanesestyle
entrance. When the wind moves the noren, it seems as though the ripples are expanding. They also have a noren with a Gotoh family crest design.