This shop was a long-established fish market in the old days. It was a big shop, providing fresh fish to the hotels in the neighborhood. The noren features a design based on the ripples left in the surface of the water when a fish leaps up and disappears again. Their current design features two sets of overlapping ripples rather than the single set on their previous noren. It was made to fit an old Japanese style entrance. When the wind moves the noren, it seems as though the ripples are expanding. They also have a noren with a Gotoh family crest design.